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5 Benefits of Starting a Business on the Wrong Side of 30’s

All the big startup stories one gets to hear are of college dropouts, who had already created empires by the time they were 30. Mark Zuckerberg, Steve Jobs, Larry Page, and Ritesh Agarwal (Oyo) are some of the names that fall in this august club. These stories have a bit of romance in them that makes them stand out; after all, entrepreneurship is all about taking risks, and these folks stand at the pinnacle as they put everything in line before even starting their career. Now don’t get me wrong but what is the risk when you don’t have anything to lose anyway, no family to support, no opportunity cost of your time, no bills to pay; EMIs to cover etc.

I think real risk-taking is demonstrated when you decide to start up on the wrong side of the 30’s. You would have all the aforementioned reasons, a hefty salary that you give up on, and no guarantee that you will get a decent job post 35 (I mean, come on). Moreover, the same folks who would have lauded your attempt at starting up during your early 20’s would look at you with anxiousness and your children with sympathy for the quixotic adventure that you have started on. As we speak, I am passing through this transition phase and going through all of this judgement turmoil. But, I am really happy that I started up now rather than a decade back.

Here are 5 benefits of starting a business on the Wrong Side of 30’s:

1. Exposure to best practices and finest processes

Working with the best and largest multinationals taught me a lot. There are tons to learn from the mistakes that have already been made in the long history of these companies, successful models that have been replicated across geographies, and most importantly the processes which are in place to run a large organization. All this knowledge helps you set better foundations for your business.

2. A strong network of people in a position to take calls

After putting in a decade in the corporate world; even the worst networkers amongst us have friends in the right places. This can be of considerable advantage when starting your own venture.  You can use your network to get introductions to prospective clients, partners, investor etc. Get expert advice in different functional domains to solve real business problems for free. You can even get a free room to stay in almost any city in the world.

3. Ability to think & execute at a micro level

Now while this sounds like Jargon, I have felt this is severely lacking when it comes to young entrepreneurs. I meet a lot of them nowadays at various startup events, where most of them think of me as an investor due to my receding hairline. The clarity of defining your own business at a macro level, and being able to filter it down to what you execute is critical to success, and it comes with some experience in strategic thinking. For example, we at mama earth are here to reduce stress in parenting (WHY), we do that by providing safe, healthy products which solve everyday issues of parents day in day out (WHAT).

4. A stronger understanding of compliance and ethics

Another area which is severely underrated when you are young & breaking rules is still cool. After spending some years in a large organization; you realize the genuine business sense behind strong compliance practices and ethics. Sustainable businesses cannot be built without them, period.

5. A more balanced approach which reduces the risk of failure

Age & experience to bring some maturity and balance to your approach in life. This balance impacts how you set up and run your business as well. You take more calculated risks, keep resourcing tight, burns low (financial and personal), and allot time for family (Your personal family as well as your team) etc.

Now, I am not undermining young entrepreneurs at all; I am sure we can easily make a list of five such benefits to starting a business in favour of that as well. I am just saying there is actually a lot of merit for us in 30’s Or 40’s to give a chance as well. My worst fear was to wake up one day in a hospital bed & regretting not even giving my childhood dream a shot, just because I thought it was too late.

I am sure my friends here can add many other points to this post, please do share your thoughts.

Authors Bio: Varun Alagh is the founder of Mamaearth, the first made-safe certified brand in Asia, with a mission to provide safe and natural products for moms and newborn babies.



  1. Roy S August 8, 2018

    Well i started my little company a few years back, just as i stepped into my 30s. I had been working at a corporate firm untill then. And the experience helped me anticipate many problems that i might face while running my own show. That wisdom comes from age and experience. Good subject to debate on.

    1. admin August 8, 2018

      Thanks a lot for sharing your experience. All the best for your venture

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