1. Customers are like a guest

"We see customers as guests at the party that we hosted. It's our job to make every aspect of customer satisfaction better." 

2. Brand is a reputation for the company

"The brand for the company is like a reputation for the person. You earn a reputation by doing hard things well." 

3. Focus on driving business than fame

"A company shouldn't get addicted to being shiny, because shiny doesn't last." 

4. Customer service should be seamless

"The best customer service is the customer doesn't need to call or talk to you. It just works."